Speaking & press
On stage, on air and in print
Daniel M. Jackson has spoken about sonic branding and music in marketing at Cannes Lions, SXSW, the Festival of Marketing and Riyadh Music Week, and is regularly interviewed and quoted on the subject.
Stages
Riyadh Music Week — Sonic Branding & the Power of Music to Enhance Brand Equity. Panel, moderated by Hisham Aramouni, with Abdullah Alqahtani, CEO of the Saudi Film Commission. Agenda
Festival of Marketing, Tobacco Dock, London — Music-First Marketing. Note
SXSW Music, Austin — Music Agency of Record. Panel with Nils Leonard, Executive Creative Director of Grey London, and Eric Sheinkop, CEO of Music Dealers. Programme
SXSW, SX Bookstore — Hit Brands book signing with Richard Jankovich and Eric Sheinkop. Programme
Cannes Lions, Palais des Festivals — Music and Advertising, a CORD workshop. Photo
International Sound Awards — Award case study: Fruttare. Profile
Podcasts & interviews
Reviewed and quoted in
Campaign — Review of Hit Brands by Clare Baker, marketing director of Absolute Radio. Read
The Bookseller — On Sonic Branding: “I actually believe this may be the first book on the subject.”
Audio Network — Quoted in Unlocking Music Licensing's ROI. Read
Heidi Cohen — Sonic Branding Definition, citing Daniel's three core types of sound: voice, ambience and music. Read
Press kit
Short bio: Daniel M. Jackson is a sonic branding pioneer and author. He founded Sonicbrand, the UK's first music branding agency, in 1999, wrote Sonic Branding (Palgrave Macmillan), the first book on the discipline, and co-wrote Hit Brands. He is CEO of Age of Audio, the London music and sound group behind Sonicbrand, RESISTER and WMP.
Organisers may use the photographs on this site in event materials. For high-resolution files or anything else, email mail@danielmjackson.com.
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