About
Daniel M. Jackson
Sonic branding pioneer, author and CEO of Age of Audio. For more than 25 years he has put music and sound at the centre of how brands are built.
Biography
Daniel began his career as a media planner at Aegis Group before moving to Publicis Groupe to work on Renault. There he pioneered a data-led approach to choosing music for advertising, cross-referencing car-buying data with music purchasing and radio listening.
After joining Capital Radio in 1998 as a creative consultant for brands, he founded Sonicbrand in 1999 with Paul Fulberg: the UK's first music branding agency, with British American Tobacco as its founding client. In 2003 Palgrave Macmillan published his book Sonic Branding, the first book on the discipline.
In 2009 he co-founded the business that became CORD Worldwide with Elisa Harris and Paul Fulberg, backed by Cutting Edge Group. CORD combined music planning with licensing and composition at scale, worked with McCann and JWT, became music agency of record for Nescafé and delivered the ITV rebrand and Shell's Make the Future campaign, which won Clio awards. Over a decade CORD billed more than £30m. It was sold to Keywords Studios plc in 2018. In 2013 he co-wrote Hit Brands.
He has chaired Laced Music, a music company for games, sat on the board of Cutting Edge Group and advised Music Gateway, Songtradr and TALEA. In 2020 he relaunched Sonicbrand. Today he is CEO of Age of Audio (formerly Enchant Group), the London music and sound group behind Sonicbrand, RESISTER and WMP. Sonicbrand's recent work includes the sonic identity for CEER, Saudi Arabia's first homegrown car brand, which won Gold for Best Audio Brand at the Transform Awards.
He studied at the University of Leeds and lives in London.
Questions people ask
Who is Daniel M. Jackson?
Daniel M. Jackson is a British sonic branding pioneer, author and speaker. He founded Sonicbrand in 1999, wrote Sonic Branding (2003), the first book on the subject, co-founded CORD Worldwide and is CEO of Age of Audio in London.
What is sonic branding?
Sonic branding is the strategic use of sound to express and identify a brand. It covers sonic logos, brand music, voice, interface and product sounds, and the music a brand licenses. Daniel describes three core types of sound a brand can own: voice, ambience and music.
What was the first book on sonic branding?
Sonic Branding: An Introduction by Daniel M. Jackson, published by Palgrave Macmillan in 2003. The Bookseller wrote that it may be the first book on the subject.
What does Daniel M. Jackson speak about?
Sonic branding and the emotional power of music, brand identity for voice and AI interfaces, the CEER case study, and how music builds brand value. He has spoken at Cannes Lions, SXSW, the Festival of Marketing and Riyadh Music Week. See Talks.
How do I book Daniel M. Jackson to speak?
Use the booking form or email mail@danielmjackson.com with your event, date, location and audience.