The books that defined sonic branding

Sonic Branding: An Introduction

Daniel M. Jackson, edited by Paul Fulberg · Palgrave Macmillan · ISBN 978-1-4039-0519-2

“I actually believe this may be the first book on the subject.”

Keith Clack, The Bookseller

The book that named and codified the discipline. It sets out why sound belongs at the heart of brand identity, explains how voice, ambience and music each work for a brand, and introduces the sonic branding engine, a model for making full use of sound as a brand communicator. It covers sonic logos, sonic language and sonic guidelines, with interviews from the agencies and brands that shaped the early industry.

Its publisher describes it as the book that “inspired a generation of entrepreneurs to change how brands and music play together.”

Hit Brands: How Music Builds Value for the World's Smartest Brands

Daniel M. Jackson, Richard Jankovich and Eric Sheinkop · Palgrave Macmillan · ISBN 978-1-137-27147-1

How leading companies moved from choosing music for individual adverts to building a music strategy for the whole brand. The book sets out three strategic models, music as identity, music as engagement and music as revenue, each illustrated with case studies and interviews, and maps where the relationship between brands and music is heading.

Reviewed in Campaign by Clare Baker, marketing director of Absolute Radio.